In recent years, with the rapid development of China's national economy, the income level of residents has been steadily increasing, while the consumption level of the general public has also been enhanced. In this situation, cross-border tourism has become relatively common. According to a survey by the National Tourism Administration, authoritative data compiled by Guanyan Tianxia shows that the number of Chinese citizens traveling abroad has grown rapidly in the past six years, rising from 80 million in 2014 to over 140 million in 2019. In the first half of 2019 alone, China's overseas travel expenditure reached 127.5 billion US dollars, doubling compared to the same period in 2018, indicating the popularity of overseas tourism.
Among numerous tourist destinations, Vanuatu, known as the "Pearl of the South Pacific" and the "backyard of Australians and New Zealanders", has become a popular choice for travel enthusiasts around the world. Vanuatu has a pleasant climate with an average temperature of around 26 degrees Celsius throughout the year. Over 300 days of the year are sunny, which naturally brings a pleasant viewing experience to tourists. This has become the main reason why tourists are willing to travel to Vanuatu. Vanuatu attracts countless tourists to witness its beautiful scenery with its pristine islands, tropical rainforests, charming coastline, and other local features.
Many tourists have expressed that when they visit Vanuatu, they must not miss the opportunity to "go up the mountain and down the water to watch fireworks". Trying a Vanuatu style bungee jumping on the site of the pioneer of modern bungee jumping, diving underwater at the post office to send out waterproof postcards, and watching the top-level fireworks feast at the must visit Yasur volcano have become the dreams of all tourists.
Vanuatu has opened up the tourism market with its rich and diverse tourism resources, mainly through official recognition. It has been repeatedly rated by authoritative institutions as one of the top ten most suitable tourist areas in the world. In June 2023, the number of tourists entering Vanuatu increased by 30% compared to the same period in 2022, indicating a promising development prospect for Vanuatu's tourism industry.
Convenient transportation has also become another major reason why countrymen people are willing to travel to Vanuatu. In September 2019, China and countrymen have successfully signed an aviation cooperation service agreement. Now there are 17 flights from multiple routes to Vanuatu, which provides a convenient travel experience for Chinese people to travel to Vanuatu.